Effective Date: 01/01/2020

At Prairie West Automotive, we understand the importance of protecting your privacy and the confidentiality of your personal information. This Privacy Policy outlines the types of information we collect from our customers and how we handle and protect that information. By using our services and providing us with your personal information, you consent to the collection, use, and disclosure of your information as described in this policy.

Information Collection:

1.1 Personal Information: When you purchase a vehicle from our dealership or interact with us, we may collect personal information such as your name, address, phone number, email address, and driver’s license information. We only collect personal information that is necessary to provide our services and fulfill our contractual obligations to you.

1.2 Financial Information: In order to facilitate vehicle financing, we may collect financial information such as your credit score, employment details, income, and banking information. This information is securely processed by trusted third-party financial institutions and is subject to their respective privacy policies.

1.3 Cookies and Tracking Technologies: We may use cookies and similar tracking technologies to enhance your browsing experience on our website. These technologies collect information about your device, IP address, browsing patterns, and interactions with our website. You have the option to disable cookies through your browser settings, but this may limit some features and functionality of our website.

Use of Information:

2.1 Provision of Services: We use the personal information collected to provide you with our services, including vehicle sales, financing, test drives, service appointments, and customer support. We may use your contact information to communicate with you regarding your purchase, provide updates, and respond to your inquiries.

2.2 Marketing Communications: With your consent, we may use your personal information to send you promotional offers, newsletters, and other marketing communications. You have the right to opt-out of receiving such communications at any time by following the instructions provided in the communication or by contacting us directly.

2.3 Legal Obligations: We may process your personal information to comply with applicable laws, regulations, or legal proceedings. This includes verifying your identity, preventing fraud, and cooperating with law enforcement authorities, if necessary.

Information Sharing:
3.1 Service Providers: We may disclose your personal information to trusted third-party service providers who assist us in operating our business, such as financial institutions, marketing agencies, IT service providers, and logistics partners. These service providers are contractually obligated to protect the confidentiality and security of your information and are prohibited from using your information for any other purpose.

3.2 Business Transfers: In the event of a merger, acquisition, or sale of our dealership, your personal information may be transferred to the acquiring entity or successor organization. We will ensure that any such transfer is conducted in compliance with applicable privacy laws and that your information remains protected.

3.3 Legal Requirements: We may disclose your personal information if required by law or to protect our rights, property, or safety, or the rights, property, or safety of others.

Data Security:
We implement reasonable security measures to protect your personal information from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

Your Privacy Rights:
You have certain rights regarding the personal information we hold about you. These rights may include accessing, correcting, or deleting your information, restricting or objecting to certain processing activities, and requesting the transfer of your data. To exercise your rights or make inquiries about your personal information, please contact us using the information provided at the end of this policy.

Children’s Privacy:
Our services are not intended for Children